BiOptimizers started in 2004
Wade and Matt had been friends for years and bonded over their passion for health and fitness. They were both some of the top personal trainers at World’s Gym downtown Vancouver.
Matt Gallant was also a successful online entrepreneur and he felt that Wade Lightheart was very marketable due to his unique credentials and story. Wade was a 3X natural bodybuilding champion and did it as a vegetarian.
So, they launched their first product together in January of 2004 called “Freaky Big Naturally”. It was an instant hit amongst bodybuilders.
Their mission was aligned – to optimize humans and build the best-in-class formulas and solutions in a form of a supplement.
Matt Gallant is a self-defence instructor and has over 10 years of experience in formulating supplements. He has been a strength and conditioning coach for multiple pro-athletes and high performers and has a bachelor’s degree in Kinesiology.
Wade Lightheart is a 3-time Canadian natural bodybuilding champion and one of the world’s premier authorities in natural nutrition and training methods. Having majored in Sports Science at the University of New Brunswick, he has authored numerous books on health, nutrition, exercise and is sought out worldwide by athletes and high-performance oriented individuals.
‘’We use the optimal, effective doses of the most researched ingredients and know that once you experience the results, you will be a fan of BiOptimizers and Nootopia for life.’’
They proceeded to launch several groundbreaking products in 2005-2006 including:
- Organic hemp protein (a full decade before “plant protein” became a hot seller)
- Several fitness programs
Over the years, Wade and Matt’s passion for bodybuilding diminished and their passion for helping others achieve a biologically optimized state of health increased.
BACKED BY SCIENCE
Our scientists create the best-in-class formulas. We have created a partnership and invested heavily with the Burch University in Sarajevo and created a probiotics lab with multiple PHDs in Bosnia working on creating the evolution of probiotics. We work with one of the top Chinese herbal experts in the world, as well as top enzyme scientists and one of the smartest formulators in the world who has 4 decades of experience in the game.
We never stop evolving the products and keep researching, testing and upgrading the formulas.
We have helped over 65,000 people optimize their health and digestion since 2004.
We work with some of the smartest people in the world to deliver on our commitment.
Monia Avdic, PHD
Sabina Halilovic, PHD
Rebranding & Our Mission
For those reasons, in 2014 they rebranded to BiOptimizers. BiOptimizers has one mission: help humans shift from a sick unhealthy condition into a peak biologically optimized state. Biologically Optimized Health is a state of existence where all of the body’s functions operate in perfect harmony
Our unique health solutions empower you to achieve an optimal state of well-being in the body, mind, and soul. This allows you to have more energy, feel great and live a better life.
Our current products include:
- MassZymes: the most potent enzyme formulation on the market
- P3OM: a patented probiotic formula that is considered “The Navy Seals of Probiotics”
- Gluten Guardian: eat your cake and get away with it
- Herbal Parasite Cleanse: a natural herbal formula that helps eliminate dangerous parasites
- ConstiCleanse: turn your #2 into a #1
- HCL Breakthrough: a powerful formula to help with acid reflux and GERD
- kApex: the ultimate keto digestive formula + an incredible energy booster
The company’s current core focus is to fix and optimize digestion. BiOptimizers is “The Digestive Health Company”. In the next few years, BiOptimizers will be expanding their suite of health solutions into more areas.